Brandon Lincoln Hendricks
AI MarketingAI EngineeringAboutHendricks.AI
AI Marketing

AI Marketing Insights

Exploring the intersection of artificial intelligence and marketing strategy. From predictive analytics to automated optimization, discover how AI is reshaping the future of demand generation.

Predictive Analytics

Forecasting market demand before it materializes

Marketing Automation

AI-powered campaign optimization at scale

Attribution Modeling

Beyond last-click with AI-driven insights

5 minJanuary 19, 2025

The Hidden Cost of AI Hallucinations in Marketing: A $4.2B Problem

New research reveals how AI hallucinations in marketing automation tools are costing enterprises billions in wasted ad spend and missed opportunities.

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6 minJanuary 15, 2025

Predictive Analytics vs Traditional Marketing: The 312% ROI Difference

A deep dive into how predictive AI transforms marketing ROI by anticipating demand rather than reacting to it.

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8 minJanuary 10, 2025

The Death of Last-Click Attribution: AI's Answer to Marketing Measurement

Why AI-powered multi-touch attribution models are making traditional measurement obsolete.

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5 minJanuary 8, 2025

Google Performance Max + Predictive AI: The Ultimate Growth Hack

How to supercharge Performance Max campaigns with predictive demand signals for 287% better results.

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